Career Search Tips: LinkedIn (from The Appointment)

Career Search Tips: LinkedIn (from The Appointment)


This article was written for the appointment magazine (April issue).

The effectiveness of social media platforms as a means of finding a new job remains a hot topic of debate. Of the ‘big three’, LinkedIn seems to the most obvious fit for a career search. Certainly if you’re not one of the five million UK users now harnessing the power of this business-focused social network you could be missing out on a valuable addition to your job-seeking arsenal. But how to use it effectively?

Luke Williams, specialist trainer at SocialTech, provides some top tips for growing your network, optimising your profile, some of the general do’s and don’ts for job hunting on LinkedIn and outlines some strategies for finding that new job.

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An interesting new feature on LinkedIn company pages

An interesting new feature on LinkedIn company pages

Search for or visit any company page and you’ll see a new option to “follow” a given company for updates to their company page.

Interesting that the “All employees” option will only be available to paid up members, but is free for now.


If you wanted to work for specific organisations, you can now subscribe to them to receive an email when they post a new job (assuming they used LinkedIn to do so of course).. probably has some uses for recruiters too.

One idea that I’d suggest to any organisation looking to recruit, is to monitor if anyone is following your company page – I think it’s interesting that you could see potential candidates before posting a job advert.

Do you think this is a useful feature? I can’t see much use in it yet (apart from recruitment), if it published the news items into people’s feed it would be more useful.

See also: LinkedIn Blog about following company pages

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LinkedIN status updates are dying

LinkedIN status updates are dying

Allow me to explain.

It used to be that the status updates on LinkedIN were actually quite useful, to see what people were up to, get a snapshot of what they are/were working on… but alas no more.

Given the option to link a twitter account to LinkedIN (good) most people have chosen to send ALL tweets to LinkedIN (bad) rather than use the selective “#in” option which only sends selected tweets to LinkedIN (good).

The result?

The status updates are all RT’s (the twitter version of forwards) and off topic, no where near as useful as it used to be.

To me, it devalues the activity stream quite a bit – which is kind of a pity as the other things on there are still great – Q+A, groups, events…

Have you noticed this too, or is it just my network of people?

Please, if you link twitter and Facebook together use the selective updates function – make sure your messages are “fit for purpose”, does everything you tweet, really need to be on LinkedIN?

Select “edit my profile”, then click on the “edit” link next to your twitter username and select the option highlighted below.

Next time you want to send something to LinkedIn just include “#in” in your message.

Thanking you in advance… Luke.


Luke Williams on LinkedIN – I run 1/2 day LinkedIN courses in London and Bournemouth if you’d like to make more of this great business platform.

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LinkedIn Changes x2

Change #1

LinkedIn is changing its homepage quite a bit – there’s a good write up on Mashable – it’s not live for all users yet, so if you don’t see it, you will soon.

Really though, this post is more about….

Change #2

Since August, I’ve been delivering most of my training under the joint venture I set up with Web Matters (as Web Matters Training) – it’s worked very well for both of us and I’m proud to say we’ve now partnered up with 2e2 to provide a range of Social Media for Business Courses (launching in Feb ’09) based at their London (Victoria) training facility.

In line with this, I felt I should add “Trainer at Web Matters” to my LinkedIn profile, as the 2e2 venture is a partnership with WMT and it would make it clearer for anyone looking at my details via that site.

I’ll post again once the course details are live. Its a great opportunity and if it goes well, we’ll be looking to expand to their other centres around the UK – exciting times.

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LinkedIn for profit

Its always good to hear of examples of how businesses use LinkedIn for real (and tangible) benefit.

Take this example:

One of the other members asked a question about what people thought was the best product in a certain field. 4 out of the 5 responses recomended my clients product. From a PR point of view that is great, but it also enabled me to identify the person asking the question, the company they work for and their office location.

How valuable can that be?

excerpt from weetpr

Now that’s good to hear. I bang on about using Q+A on LinkedIn to generate interest, promote yourself as a centre of authority and to get leads in my seminars.

…I can’t take direct credit for this particular lead, but the blogger had attended my seminar in November…

Which leads me nicely to mention my next seminar on Social Media Marketing (exploiting social networking to the benefit of your business) as one of three speakers at the Original Business Thinking Event on 29th Jan.

So if you’d like to learn more about how you can use social networking in your business, follow the link above or drop me an email.

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