We’ve started moving into the office, exciting times!
It’s a shared office space with 2 other small businesses, with a lovely coffee shop up above. (hmmm cake)
I’ll invite you all to our opening in the next week or so.
Click the picture to see more photos of the office on the social tech blog:
Today an unexpected little parcel arrived in the post, containing a re-usable bag with short handles! ooooohhh.
Thanks mum.
Oh yeah and apparently it’s snowing so the country has to stop… or something.
I’m taking a wander down to the beach, will update with wintry pics later.
UPDATE: Bits of snow down here, not much… not sure it’s quite this warm though! 🙂
Repeat after me…
“I must always carry re-usable bags”
As soon as I leave my normal environment, I seem to forget the plan.
This is the hard bit of a year without plastic bags, being away from the flat and not having any alternative.
So as I wondered around a small Tesco in Nottingham this weekend, I realised… I had no choice than to use a bag, or buy another re-usable one.
Must stash one in my car and repeat the above mantra.
Read MoreThere’s a growing problem for campaigns across mixed forms of media, how do you link back to your internet page/site from a TV, radio or print advert? Friendly, memorable URL’s are becoming scarcer as the internet gold rush means that most are already taken (even if not in use).
Some campaigns get it very right, using memorable URL’s for a campaign: how could you forget “Compare the meerkats”?
Others go for a subdirectory like “example.com/offer09” – not bad, but harder to remember and more likely people type it incorrectly, although they’d still end up on your site, its harder to track which visitors were arriving as a result of which elements of the campaign.
Recently there’s been a trend towards “search for:” for example the new “Search for: Change 4 Life“.
Are these a good idea? Well there are a few points to consider:
It allows your competitors to sponsor the exact phrase you are paying to advertise – see the PPC ads now listed against the pharse above.
Other entries could overtake your own as the number 1 ranked spot, a blog entry discussing the campaign is already in 4th place.
It IS more memorable, the campaign can be built around a pharse, which you’ve heavily SEO to appear.
Radio ads don’t need to clarify spelling “Connections, with an x” – great for remembering it, but uses up valuable Ad time.
For some campaings, a variation on this kind of advertising is “Search Facebook for:” and then using the group/fan page name as the phrase – that will avoid PPC targetting and it would be easier to complain to Facebook about rivals targetting a specific phrase, but parody groups/pages could easily rank next to your result.
Certain products are experimenting with 2D barcodes, too techy for most, although good if you’re targetting the geek niche I guess.
What are your preffered ways to spread the URL love? Did I miss any?
Read MoreI might be tinkering with alukeonlife next week, so if it goes offline/wonky don’t panic!
Read MoreHmmm so I’ve been ill, my flat mate went to the shop to pick up a few things and kindly got me some biscuits… in a bag.
Does that mean I part used a bag? Should I chuck 50p in?
I’m not saying I’m responsible for the usage of my flatmate… but the biscuits were for me.
(and very nice they were too)
Hmmmm.
Read MoreFrom the so called “most depressing day of the year” to Inauguration overload in one day.
I’ve read “The Audacity of Hope” by Barack Obama and it did make me really optimistic about the years ahead… the wave of sentiment growing in Americe, could be seen as a real turning point in the fortunes of the world when we look back at this day in history.
Something that I’ve been pondering, and I apologise for going slightly off tangent today… the downturn was largely fueled (and caused) by the markets acting irresponsibly, the continued slump seems mostyl that they still don’t trust each other and that as this continues it becomes a spiral.
What if the recovery did not come from the markets?
What would the world look like if in a month or two’s time Obama sentiment is still running high?
Could their economy start recovering off the back of consumer sentiment?
There has been some commentary that the markets haven’t reacted to Obama because they fear some of his initiatives will harm their profit taking… does that mean the economy of America as a whole couldn’t recover despite the markets?
I don’t know, but I’m ever the optomist in some respects.
Your thoughts please on my “Springer’s final thought” – Does the UK need an Obama-like figure?
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