Why sell mobile apps when a mobile web site would be better?
The short answer: we’re in business to make money.
I had a discussion on twitter yesterday, prompted by a question someone asked me last week: what would I learn/master if I was a student or job seeker today?
I’d focus on mastering html5 and building for mobile first then web.
Personally, I think we will soon be at a place where we develop for mobile first (tablet or phone) and web browser second, I agree with @iangeek when he says that’s not as true for b2b though.
A couple of folks said they’d focus on gis (ie location based), which is a good call also.
I think, as an industry, we’ve been guilty at times of mis-selling apps when a good mobile web site would do the job.
Lets be honest, if a client says ‘I want an app’ we see dollar signs, it costs money to build an app properly… And that’s the problem, in most cases a well built mobile web site would be cheaper to develop and platform independent (great you have an iphone app, what about the larger user base of android? Or blackberry business users? Let alone new platforms like windows phone 7 or the new one from alibaba)… but that is worth less and not what the client asked for is it?
This is the crux of the issue, we should be doing more to sell people the right solution, the one that gets the best ROI and the widest coverage… Not just the one that makes us the most money.