why YOUR business needs to consider twitter
I’m a geek, I think we established that… as a geek, I like to try new sites and applications when they come out, often discarding them if they don’t offer any real business benefit.
Twitter was one of those. I set up a personal account… I could see how it was useful for certain types of internet users, to share ideas… I got that sometimes it was the best way of rapidly publishing information when you need to share updates with friends/colleagues or customers – like live blogging from a conference to say “this is on at stand so n so in 20mins” – in the US the SMS updates are free – but I didn’t really get how it was useful to most businesses.
I realised something yesterday, and I hold my hand up, I should of pieced it all together sooner..
EVERY status update on twitter (some people call it a “tweet”) gets its own URL – take a recent update from us about GimPhoto for example.
Yes, the link has a “Nofollow” tag… but… there is plenty of discussion about how the different engines actually use nofollow.
I’m also pretty sure that my rapidly rising traffic isn’t just because of my amazing writing style (ahem), I’ll be having a dig in Analytics, but I’m sure Twitter has driven traffic to this site.
Add to this the following post about Twitter and SEO (You should all subscribe to Blogstorm btw)
It makes me think that Twitter is not only a great way to communicate to a wider group of people (it is searchable) but it must help with SEO.
I’m NOT an SEO guru, but I’d love to hear from some of you that are!