the end of the world as we know it

Posted by on July 4, 2007 in general thoughts | 2 comments

Is today the end of the world as we know it… or will it turn out to be a big old marketing hoax?

“say what?”

I’m talking about the Steorn Orbo

“Orbo produces free, clean and constant energy – that is our claim. By free we mean that the energy produced is done so without recourse to external source. By clean we mean that during operation the technology produces no emissions. By constant we mean that with the exception of mechanical failure the technology will continue to operate indefinitely.

The sum of these claims for our Orbo technology is a violation of the principle of conservation of energy, perhaps the most fundamental of scientific principles. The principle of the conservation of energy states that energy can neither be created or destroyed, it can only change form.

Because of the revolutionary nature of our claim, not only to the world of science but to the world in general, Steorn issued a challenge to the scientific community in August 2006 to test our technology and report their findings. The process of validation that has resulted from this challenge is currently underway, with results expected by the end of 2007.”

If the rumours are true, its going to be unveiled at 6pm today in London.

Today we find out, is this one of the best marketing scams ever… or a device which will revolutionise the world.

Remind anyone of the whole segway hype? I’m sure they said by 2007 we’d be re-designing our cities…

Anyway… I know which outcome I’d prefer and its the not the same as the one I’m expecting!

UPDATE: demo moved to midday (GMT or ET not clear) on Thursday…

UPDATE2 (from engadget): Holy snakeoil Batman, The Steorn Orbo exhibition has been canceled. According to a press release by Steorn CEO (and lead shyster) Sean McCarthy, the company “will explore alternative dates for the public demonstration.” Yeah, right. If the heat from the lights was really an issue for the on-site built device, why didn’t they: 1) turn off the lights, or 2) fly in the so-called working “free energy” device from Dublin? After all, they still have 9 days left to exhibit. Lame.


  1. Been following the Steorn story for over 2 years now, been on the company forum, followed the invitations to test the technology and all the hype and speculation behind the company and now it’s almost here- is it great marketing or something that will change the world. We won’t find out yet- they’ve changed the time of the great unveiling to 11pm tonight- check for updates as they happen.

    Am in Bmouth this weekend, be good to catch up, am planning to move down very soon…

  2. Yeah its been rumbling on for ages hasn’t it, I signed up for the email updates… but nowt… the engadget article is the link I had as “rumours are true”

    there’s an update here now… hmmm… looking less likely real to me now…

    Hed Kandi with my sister and her fella on sat as its her birthday, come on down if you’ve not got plans fella.

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