The Google plus pub test
I continually see articles hyping Google+ and if you follow me on twitter you’ll hopefully know 2 things:
1) I actually like Google+ as a network, it looks good, it has some neat features like hangouts
2) other than reserving a presence and setting up authorship I don’t think it’s worth spending much time on, yet
I’m not going to rehash my points on misleading posts/statements that claim g+ is the 2nd largest network, in summary: usage is not the same as active users. If an expert doesn’t understand that they are very different, walk away.
That said there are a few things that I’ve been thinking about recently.
1) SEO benefits: At best guess it’s likely to help having links from g+ as they do pass page rank unlike other networks like twitter or Facebook. See this great Moz blog post, causation isn’t proven conclusively above the fact G+ creates links to your site.
2) Try the pub test: Go to a bar and ask anyone (non marketing/social media types) who’s used g+ more than twice this week to put their hand up – buy all of those people a drink – how much did it cost you?
UPDATE: With Google plus now being in use on YouTube, we’ll get another round of these “G+ is here” type headlines, there really will be no way of knowing the difference between YouTube use of G+ and actual G+ posts… especially when you have to uncheck the “share this on G+ too” box each time.
Log in to G+ who’s actually posting anything in there? It still won’t pass the pub test.